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BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE

SUBROTO SENGUPTA

BRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE - 2nd - TATA MCGRAW HILL EDUCATION PRIV 2010 - "xiv,297 p"

ISBN: 70581592

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 SUB

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