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BRAND FAILURES; THE TRUTH ABOUT THE 100 BIGGEST BRANDING

HAIG MATT

BRAND FAILURES; THE TRUTH ABOUT THE 100 BIGGEST BRANDING - KOGAN PAGE INDIA PRIVATE LIMITED 2008 - xii; 260 p.

ISBN: 749446552

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 HAI

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