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BRAND IMMORALITY; HOW BRANDS CAN LIVE LONG AND PROSPER

PRINGLE HAMISH

BRAND IMMORALITY; HOW BRANDS CAN LIVE LONG AND PROSPER - KOGAN PAGE INDIA PRIVATE LIMITED 2009 - xi; 320 p.

ISBN: 9780749457013

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.626 PRI

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