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STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND QUITY

KELLER KEVIN LANE

STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND QUITY - 4TH - PERSON INDIA EDUCATION SERVICE PVT 2015 - 586 P

ISBN: 9789332542204

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 KEL

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