MANAGING INDIAN BRANDS: MARKETING CONCEPTS AND STRATEGIES (Record no. 13502)

MARC details
000 -LEADER
fixed length control field 00448nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125913085
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAMESH KUAMR S
245 #0 - TITLE STATEMENT
Title MANAGING INDIAN BRANDS: MARKETING CONCEPTS AND STRATEGIES
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. VIKAS PUBLISHING HOUSE PRIVATE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 356 p
365 ## - TRADE PRICE
Price amount 410.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        2738 06-11-2010 VIT Central Library VIT Central Library ANE 410.00   658.8 RAM 4424 12/10/2018 410.00 12/10/2018 Books MANAGEMENT