BRAND MANAGEMENT: THE INDIAN CONTEXT (Record no. 14027)

MARC details
000 -LEADER
fixed length control field 00412nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125914273
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8270954 MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MOORTHI Y.L.R
245 #0 - TITLE STATEMENT
Title BRAND MANAGEMENT: THE INDIAN CONTEXT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. VIKAS PUBLISHING HOUSE PRIVATE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 171 P
365 ## - TRADE PRICE
Price amount 300.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        2739 06-11-2010 VIT Central Library VIT Central Library ANE 300.00 1 658.8270954 MOO 4564 02/08/2024 19/07/2024 300.00 12/10/2018 Books MANAGEMENT