BRAND FAILURES; THE TRUTH ABOUT THE 100 BIGGEST BRANDING (Record no. 3123)

MARC details
000 -LEADER
fixed length control field 00426nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 749446552
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HAIG MATT
245 #0 - TITLE STATEMENT
Title BRAND FAILURES; THE TRUTH ABOUT THE 100 BIGGEST BRANDING
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE INDIA PRIVATE LIMITED
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xii; 260 p.
365 ## - TRADE PRICE
Price amount 295.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        285 27/05/2010 VIT Central Library VIT Central Library VIV 295.00   658.827 HAI 1614 12/10/2018 295.00 12/10/2018 Books MANAGEMENT