HOW BRANDS BECOME ICONS (Record no. 35620)

MARC details
000 -LEADER
fixed length control field 00372nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578517749
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HOLT DOUGLAS B
245 #0 - TITLE STATEMENT
Title HOW BRANDS BECOME ICONS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. HBR
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 265 P.
365 ## - TRADE PRICE
Price amount 1595.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        16599 21/10/2013 VIT Central Library VIT Central Library MENTA 1595.00   658.827 HOL 42120 12/10/2018 1595.00 12/10/2018 Reference MANAGEMENT