"MARKETING: ESSENTIAL PRINCIPLES, NEW REALITIES" (Record no. 41495)

MARC details
000 -LEADER
fixed length control field 00395nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542661
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LEADLEY PETER
245 #0 - TITLE STATEMENT
Title "MARKETING: ESSENTIAL PRINCIPLES, NEW REALITIES"
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 540 P
365 ## - TRADE PRICE
Price amount 395.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        247 08-09-2011 VIT Central Library VIT Central Library VIV 395.00   658.8 LEA 29540 04/07/2023 395.00 12/10/2018 Books MANAGEMENT