THE NEW STRATEGIC BRAND MANAGE MENT: (Record no. 48503)

MARC details
000 -LEADER
fixed length control field 00404nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978817554
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAPFERER J N
245 #4 - TITLE STATEMENT
Title THE NEW STRATEGIC BRAND MANAGE MENT:
250 ## - EDITION STATEMENT
Edition statement 4TH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 560 P
365 ## - TRADE PRICE
Price amount 495.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        2058 01-09-2012 VIT Central Library VIT Central Library TBH 495.00 1 1 658.8343 KAP 32012 23/03/2022 03/02/2022 495.00 13/10/2018 Books MANAGEMENT