STRATEGIC BRAND MANAGEMENT: (Record no. 5214)

MARC details
000 -LEADER
fixed length control field 00421nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175541091
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.626 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAPFERER JEAN-NOEL
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT:
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE INDIA PRIVATE LIMITED
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 443 p
365 ## - TRADE PRICE
Price amount 395.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        285 27/05/2010 VIT Central Library VIT Central Library VIV 395.00 1 658.626 KAP 2146 25/03/2023 14/03/2023 395.00 12/10/2018 Books MANAGEMENT