BRAND POSITIONING (Record no. 5925)

MARC details
000 -LEADER
fixed length control field 00384nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581593
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SUB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SUBROTO SENGUPTA
245 #0 - TITLE STATEMENT
Title BRAND POSITIONING
250 ## - EDITION STATEMENT
Edition statement 2ND
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. TMGH
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 297 P
365 ## - TRADE PRICE
Price amount 385.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        69 29/07/2010 VIT Central Library VIT Central Library TBH 385.00   658.827 SUB 18457 12/10/2018 385.00 12/10/2018 Books MANAGEMENT