MARKETING METRICS THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE (Record no. 68555)

MARC details
000 -LEADER
fixed length control field 00560nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200216s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332578050
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BENDLE T NEIL
245 #0 - TITLE STATEMENT
Title MARKETING METRICS THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE
250 ## - EDITION STATEMENT
Edition statement 3RD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PERSON INDIA EDUCATION SERVICE PVT
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent 439 P
365 ## - TRADE PRICE
Price amount 550
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name FARRIS W PAUL
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PFEIFER E PHILLP
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name REIBSTEN J DAVID
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date COURIER CHARGES Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        SINV00659 1/31/2020 Feb-20 VIT Central Library VIT Central Library TBH 550.00 8 1 658.8 BEN 57258 30/01/2024 08/01/2024 550.00 16/02/2020 Books MANAGEMENT