INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS (Record no. 7063)

MARC details
000 -LEADER
fixed length control field 00428nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181012s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131709962
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW KENNETH .E
245 #0 - TITLE STATEMENT
Title INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PEARSON
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 537 p
365 ## - TRADE PRICE
Price amount 495.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date Home library Current library Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        958 06-11-2010 VIT Central Library VIT Central Library ALLI 495.00   659.1 CLO 2664 12/10/2018 495.00 12/10/2018 Books MANAGEMENT