THE NEW STRATEGIC BRAND MANAGEMENT (Record no. 71061)

MARC details
000 -LEADER
fixed length control field 00411nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200819s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JEAN NOEL KAPFERER
245 #4 - TITLE STATEMENT
Title THE NEW STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. KOGAN PAGE
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 492P.
365 ## - TRADE PRICE
Price amount 3895
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Bill Date COURIER CHARGES Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        SINV00906 13/03/2020 Mar-20 VIT Central Library VIT Central Library 19/03/2020 TBH 3895.00   658.827 KAP 60768 26/08/2022 3895.00 19/08/2020 Reference MANAGEMENT