A Study of the Impact of Television Advertisements on Consumer Buying Behaviour of FMCG (Record no. 82200)

MARC details
000 -LEADER
fixed length control field 00384nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210417s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number Sumesh Ramankutty
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name 11PHD1039
245 #2 - TITLE STATEMENT
Title A Study of the Impact of Television Advertisements on Consumer Buying Behaviour of FMCG
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ramansumesh15@gmail.com
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Venkatesh R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Ph.D and Thesis submitted by the Research Scholars
Holdings
Withdrawn status Lost status Damaged status Not for loan Bill No Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type Public note
        9744538941 VIT Central Library VIT Central Library 17/04/2021   T000152 17/04/2021 17/04/2021 Ph.D and Thesis submitted by the Research Scholars Ph.D