AUTHENTICITY : WHAT CUSTOMERS REALLY WANT

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Material type: Text

TextPublication details: HARVARD BUSINESS REVIEW; 2007Description: 299 PISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	VIT Central Library	658.8342 GIL (Browse shelf(Opens below))	Available	MANAGEMENT		41990

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Previous	658.8342 DHE CONSUMER BEHAVIOR A MANAGERIAL PERSPECTIVE	658.8342 DHE CONSUMER BEHAVIOR A MANAGERIAL PERSPECTIVE	658.8343 FOR THE SATISFIED CUSTOMER:	658.8342 GIL AUTHENTICITY : WHAT CUSTOMERS REALLY WANT	658.8343 HBR HARVARD BUSINESS REVIEW ON INCREASING CUSTOMER LOYALTY	658.8343 HEL CREATING PASSION BRAND; GETTING TO THE HEART OF BRANDING	658.8343 KAP NEW STRATEGIC BRAND MANAGEMENT	Next

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