KOTLER PHILIP <br/><br/>
B2B BRAND MANAGEMENT 

 -  SPRINGER  2006 
 - "xvi, 357 p" 
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 KOT