"BAYAS, BARG L" <br/><br/>
WILEY INTERNATIONAL ENCYLOPEDIA OF MARKETING PRODUCT INNOVATION AND MANAGEMENT 

 - 1ST 
 - 281 P 
<br/><br/><label>ISBN: </label>9781405161787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8003 BAY