HAIG MATT <br/><br/>
BRAND FAILURES; THE TRUTH ABOUT THE 100 BIGGEST BRANDING 

 -  KOGAN PAGE INDIA PRIVATE LIMITED  2008 
 - xii; 260 p. 
<br/><br/><label>ISBN: </label>749446552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI