KRUTI SHAH <br/><br/>
ADVERTISING AND PROMOTIONS : AN IMC PERSPECTIVE 

 -  TMH  2012 
 - 987 P 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1 KRU