BLATTBERG ROBERT C <br/><br/>
CUSTOMER EQUITY 

 -  HARVARD BUSINESS REVIEW PRESS [FIRM}  2001 
 - 228 P 
<br/><br/><label>ISBN: </label>9780875847641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.812 BLA