VAN DEN BERGH JOERI <br/><br/>
HOW COOL BRANDS STAY HOT: BRANDING TO GENERATION Y 

 -  KOGAN PAGE  2011 
 - 249 P 
<br/><br/><label>ISBN: </label>9780749462505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827 VAN