LEADLEY PETER <br/><br/>
"MARKETING: ESSENTIAL PRINCIPLES, NEW REALITIES" 

 -  KOGAN PAGE  2004 
 - 540 P 
<br/><br/><label>ISBN: </label>8175542661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 LEA