KAPFERER J N <br/><br/>
THE NEW STRATEGIC BRAND MANAGE MENT: 

 - 4TH 
 -  KOGAN PAGE  2011 
 - 560 P 
<br/><br/><label>ISBN: </label>978817554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8343 KAP