KAPFERER JEAN-NOEL <br/><br/>
STRATEGIC BRAND MANAGEMENT: 

 - 2nd 
 -  KOGAN PAGE INDIA PRIVATE LIMITED  2009 
 - 443 p 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.626 KAP