KAPFERER JEAN-NOEL <br/><br/>
NEW STRATEGIC BRAND MANAGEMENT 

 - 4th 
 -  KOGAN PAGE INDIA PRIVATE LIMITED  2009 
 - 560 p 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8343 KAP