TY  - BOOK
AU  - BENDLE T NEIL
AU  - FARRIS W PAUL
AU  - PFEIFER E PHILLP 
AU  - REIBSTEN J DAVID
TI  - MARKETING METRICS THE MANAGER'S GUIDE TO MEASURING MARKETING PERFORMANCE
SN  - 9789332578050
U1  - 658.8 BEN 
PB  - PERSON INDIA EDUCATION SERVICE PVT
KW  - MANAGEMENT
ER  -