TY  - BOOK
AU  - BELCH E GEORGE 
AU  - BELCH A MICHAEL
AU  - PURANI KEYOOR
TI  - ADVERTISING PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
SN  - 9781259026850
U1  - 659.105 BEL 
PB  - MCGRAW HILL EDUCATION INDIA PVT
KW  - MANAGEMENT
ER  -