TY  - BOOK
AU  - JENA ARTTA BANDHU 
AU  - PANDA SNETIASIS
TI  - CONSUMER BEHAVIOUR IN EMCG PROSPECTIVE EVIDENCE FROM INDIAN CONTENT
SN  - 9788193546130
U1  - 658.83 JEN 
PB  - LUCKY PUBLICATIONS
KW  - MANAGEMENT
ER  -