TY  - BOOK
AU  - CADEDDU STEPHANIE B.M
AU  - DONOVAN JEROME D
AU  - MASLI ERGADI
AU  - TOPPLE CHEREE 
TI  - FRUGAL INNOVATION AND THE NEW PRODUCT DEVELOPMENT PROCESS
SN  - 9780367029319
U1  - 658.575 CAD 
PB  - ROUTLEDGE
KW  - MANAGEMENT
ER  -