RAJIV LAL <br/><br/>
MARKETING MANAGEMENT TEXT AND CASES 

 -  TATA MCGRAW HILL PRIVATE LIMITE  2009 
 - "xiii,812 p" 
<br/><br/><label>ISBN: </label>70603952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ