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020 | _a9783540253600 | ||
082 | _a658.827 KOT | ||
100 | _aKOTLER PHILIP | ||
245 | 0 | _aB2B BRAND MANAGEMENT | |
260 | _bSPRINGER | ||
260 | _c2006 | ||
300 | _a"xvi, 357 p" | ||
365 | _b2436.95 | ||
650 | _aMANAGEMENT | ||
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