000 00403nam a2200157Ia 4500
008 181012s9999 xx 000 0 und d
020 _a9788131528242
082 _a658.82 SHI
100 _a"SHIMP, TERENCE A"
245 0 _aADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
250 _a1ST
300 _a727 P
365 _b699
650 _aMANAGEMENT
942 _cBK
999 _c18456
_d18456