000			00372nam a2200169Ia 4500
008			181012s9999 xx 000 0 und d
020			_a9781578517749
082			_a658.827 HOL
100			_aHOLT DOUGLAS B
245		0	_aHOW BRANDS BECOME ICONS
260			_bHBR
260			_c2004
300			_a265 P.
365			_b1595.00
650			_aMANAGEMENT
942			_cREF
999			_c35620 _d35620