000 00408nam a2200169Ia 4500
008 181012s9999 xx 000 0 und d
020 _a9780749462505
082 _a658.827 VAN
100 _aVAN DEN BERGH JOERI
245 0 _aHOW COOL BRANDS STAY HOT: BRANDING TO GENERATION Y
260 _bKOGAN PAGE
260 _c2011
300 _a249 P
365 _b895.00
650 _aMANAGEMENT
942 _cBK
999 _c41368
_d41368