000 00404nam a2200181Ia 4500
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020 _a978817554
082 _a658.8343 KAP
100 _aKAPFERER J N
245 4 _aTHE NEW STRATEGIC BRAND MANAGE MENT:
250 _a4TH
260 _bKOGAN PAGE
260 _c2011
300 _a560 P
365 _b495.00
650 _aMANAGEMENT
942 _cBK
999 _c48503
_d48504