000 00411nam a2200181Ia 4500
008 200819s9999 xx 000 0 und d
020 _a9780749465155
082 _a658.8343 KAP
100 _aJEAN NOEL KAPFERER
245 4 _aTHE NEW STRATEGIC BRAND MANAGEMENT
250 _a5th
260 _bKOGAN PAGE
260 _c2015
300 _a492P.
365 _b3895
650 _aMANAGEMENT
942 _cREF
999 _c71061
_d71061